Color Trends Authentic and Traditional Paint Hues Refresh and Excite the Senses

Color style for 2009 draws inspiration from both nature and nurture. With increasing numbers of homeowners remaining in place, many are searching for options to refresh and reinvigorate their living spaces. By the simple change of paint color, any room is a reinvention candidate.

Debbie Zimmer from the Rohm and Haas Paint Quality Institute says, “Key drivers for 2009 color choice include aspirations to create a comfortable, tranquil home environment coupled with a return to authentic and sustainable materials. In contrast, lively color use and bold patterns will find their place as an alternative to more sedate living areas.”

Zimmer shares the 2009 paint hue directions along with potential rooms for incorporation and decorative effects reflective of each.

“Menswear” Like a warm argyle or paisley sweater, consumers increased yearning for artisanship, authentic materials and design motivates “Menswear”. Menswear allows for a more traditional use of hues than recently seen such as navy blue, leather-like brown and rich grey. Texture-like finishes and decorative techniques are also important to this palette. Incorporating herringbone and argyle paint patterns provides a focal point in living and family rooms.
	Grey, Navy Blue, Brown and Black Argyle, Herringbone, Pinstripes
“Weather or Not” Our eco-consciousness continues to expand and “Weather or Not!” glances upward for inspiration. This palette takes a cue from the continually changing skies, provides the homeowner with colors represented by sunrise or sunset resulting in a shift from the more expected botanical hues. While suitable for all areas of the home, these combinations are an especially good choice for bathrooms, bedrooms and family living spaces.
Dusty purple, deep blue, bronze metallics and rosy red Large, dramatic geometric patterns incorporating metallic finishes
“What's in Bloom?” Consumers increased desire for healthy and sustainable locally grown fruits and vegetables provides bountiful inspiration for “What’s in Bloom?”. Another twist on the “green” movement, this palette is inspired by fresh hues including citrus green, mango and lemon yellow. Not just for a one-season offering, “What’s in Bloom” also derives inspiration from fresh fall produce such as pumpkin orange and apple red. “What’s in Bloom” is ripe for use in a child’s bedroom, playroom and kitchens. Use in closets and pantry areas to provide an unanticipated pop of color.
Citrus Green, Mango, Apple Red, Lemon Yellow, Pumpkin Orange Black as an accent color on trim or doors provides an interesting and unexpected frame for the What’s in Bloom color palette.

About the Rohm and Haas Paint Quality Institute
The Paint Quality Institute (SM) was formed by Rohm and Haas Company in 1989 to educate people on the advantages of using quality interior and exterior paints and coatings. The Paint Quality Institute's goal is to provide information on the virtues of quality paint as well as color trends and decorating with paint through a variety of vehicles, including television appearances, newspaper and magazine articles, and instructional literature. Please be sure to visit the Paint Quality Institute at www.paintquality.com.

About Rohm and Haas Company
Rohm and Haas(NYSE: ROH) is a worldwide producer of specialty materials. The company has annual sales of approximately $6.4 billion (US) with more than 100 plants and research facilities in 27 countries. Rohm and Haas technology is found in paint and coatings, adhesives and sealants, construction materials, personal computers and electronic components, household cleaning goods and thousands of other everyday products. Additional information about Rohm and Haas can be found at www.rohmhaas.com.


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